Digital or Telephonic Healthcare – Which Way Is Better?

Spoiler: The answer is BOTH

Many “digital-first” and “digital front door” products and vendors are penetrating the healthcare market and, precisely, the healthcare payer space. 

At RxDiet, while digital solutions are the future, the future may be here later!

In our experience, many members, especially seniors, prefer telephonic communication, especially when joining the program and for issue resolution.

Our experience was highlighted by the recent survey by HealthEdge, featured by Fierce Healthcare, which found that 85% of members surveyed said they are more satisfied with their health plan when insurers communicate with them how they prefer….While respondents over age 65 largely prefer communication through traditional channels, people between ages 18 and 24 were four times as likely to prefer communication through digital methods such as texting and mobile app messaging.

At RxDiet, we strive to offer members choice, focusing on “and” instead of “or” supporting both in-app and telephonic onboarding and communication, increasing program adoption, member satisfaction, and improving outcomes.