Eating healthy will help you live a healthier life! Well, dah! This fact is universally accepted and not argued with. So why, then, the adoption of both food benefits (offered by most Medicare Advantage plans) and healthier eating habits is so low? The answer is exceptionally straightforward: changing habits is hard, and members don’t know what benefits their health plan offers nor how to get them.

In 1928, a chance event in Alexander Fleming’s laboratory created Penicillin, which many call a “magic drug” for its wide application and usability.

At RxDiet, traditional approaches such as educational resources, diet/nutrition guides, and workout plans still need to deliver meaningful results.

Spoiler: The answer is BOTH

A lot of “digital-first” and “digital front door” products and vendors are penetrating the healthcare market and specifically, the healthcare payer space.

At RxDiet, we believe that while digital solutions are the future, the future may not be here quite yet!